6-Point Action Plan

In the wake of George Floyd’s murder, our nation awoke in the largest demonstration against injustice and racism, and for human rights in many of our lifetimes. It also provided our organization the opportunity for introspection - and to see how we can leverage our For More Than Profit philosophy and culture to deepen our impact on reducing racial inequity, engaging with law enforcement, and promoting equity and inclusion inside and outside our organization.

Our organization firmly believes in continuous improvement. In that spirit, we developed a 6-Point Action Plan to holistically and comprehensively address diversity, equity and inclusion initiatives at the Rock Family of Companies in the areas of talent recruitment, team member engagement, leadership development, external affairs and community partnerships, law enforcement engagement, and internal and external communication.

Here are some milestones that demonstrate our continued progress:

May 2020
May 28, 2020

Engaging and Listening via Team Member Resource Network: United!

As we collectively and individually grappled with the death of George Floyd and our country’s legacy of racial violence and inequity, team members throughout the Rock Family of Companies were looking for ways to connect as a community. Our Team Member Resource Network (TMRN): United!, created in 2018 as a community for our Black team members, fostered organic conversations and a pathway for those voices to reach leadership. TMRN: United! hosted a townhall meeting for members to have a safe space to share their feelings and perspectives, and to bring ideas on how the group and company could foster a more diverse, equitable and inclusive environment.

June 2020
June 3, 2020

Jay Farner Joins Other Detroit Business Leaders To Call Out Systemic Racism

Jay Farner, CEO of Rocket Companies, joined Mary Barra, CEO of General Motors; Bill Ford, Executive Chairman of Ford Motor Company; and six other leaders from Detroit’s largest corporations at the City of Detroit press conference to publicly take a stand against racism and injustice in America and its criminal justice system and pledge to implement inclusive policies within their organizations. The nine executives also made 4 explicit commitments, to:

  • Reject and “work to eliminate all forms of bias, racism, sexism, violence within our communities and within our companies”
  • Call on government to hold individuals involved in deaths of black Americans in police custody accountable
  • Support calls for an “independent prosecution of those accused in order to demonstrate fairness” and eliminate any conflicts
  • Invest in programs and policies that “help to transform the disparities that exist within these communities”
Read More
June 4, 2020

Creating the 6-Point Action Plan

The Rock Family of Companies published the 6-Point Action Plan above to Address Race, Law Enforcement Engagement, Equity and Inclusion.

Read More
June 12, 2020

June 19, 2020

Observing the Juneteenth Holiday

The Rock Family of Companies recognizes Juneteenth, and allows team members to take the day off without impact to their paid time off (PTO).

June 25, 2020

Consulting Congressional Leadership

Jay Farner sends letter to congressional leadership to support comprehensive police reform and encourage Congress to overcome partisan gridlock and do the right thing by passing bipartisan legislation that provides accountability, transparency, fairness, and public safety in policing.

July 2020
July 8, 2020

The Rock Family of Companies Launch “Real Talk” Town Halls

The Family of Companies launched a new series of community Town Hall meetings to actively address issues surround racial injustice and our own diversity, equity and inclusion efforts.

The opening town hall served as a safe space for our Black team members to lead the conversation by sharing their thoughts and perspectives surrounding systemic racism.

The second town hall served as a safe space for allies to learn how to take ownership in educating themselves about the reality of systemic racism while also providing team members with the opportunity to ask questions.

July 10, 2020

FOC to U.S. Department of Housing and Urban Development (HUD)

In July, Bill Emerson, Quicken Loans Vice Chairman, sent a letter to HUD requesting the Administration withdraw proposed changes to Fair Housing Act’s disparate impact standard that would make it more difficult to address some of the more challenging systemic issues of discrimination in housing.

Read More
July 20, 2020

A Fireside Chat with Detroit Police Chief James E. Craig

Rock Family of Companies CEO Jay Farner and Chief Security Officer Chuck Wilson were joined by Detroit Police Chief James Craig for a transparent and constructive conversation about the current state of the nation’s law enforcement and how the Detroit Police Department will be engaging directly and positively with the community.

August 2020
August 24, 2020

Jay Farner Drafts Op-Ed for Michigan Chronicle

Jay drafts an op-ed in the Michigan Chronicle formally announcing our 6-Point Action Plan to the general public.

Read More

Saying "Black lives matter" simply is not enough. We need to hold one another accountable in this pursuit of racial equity and acknowledge that we will only succeed if we stand together.

Jay Farner
September 2020
September 3, 2020

Committed to Making Art of Inclusion Training Mandatory for all Team Members

In the training, teams explore how to create an inclusive environment by learning about each other, discussing factors that affect inclusivity and exploring their impact in the workplace. This training promotes and celebrates diversity, equity and inclusion within the organization.

September 21, 2020

John Lewis: Good Trouble Documentary and Speaker Event

WThe Rock Family of Companies hosted a private digital screening of John Lewis: Good Trouble, to highlight an American hero and inspirational symbol of civil and voting rights that was attended by hundreds of team members. Following the documentary, actress and activist Erika Alexander participated in a featured speaker discussion for team members.

Watch Trailer
October 2020
October 6, 2020

Chuck Wilson, Chief Security Officer for Rock Family of Companies, Joins the Board of Directors of the Detroit Public Safety Foundation

The Detroit Public Safety Foundation is dedicated to supporting Detroit’s first responders through training, technology, community engagement and wellness, and the board also focuses on enhancing the overall welfare of Detroit residents and visitors.

October 8, 2020

Updated DEI Training and Development Courses

The Rock Family of Companies updated its Training and Development microlearnings, which discuss best practices for inclusion in the workplace, as well as added a new Allyship training that provides team members with the insight on how to effectively advocate internally and externally for people of color.

October 26, 2020

Personal Significance Days

Personal Significance Days (PSD) were added to the Rock Family of Companies PTO policy in support of our mission to create an inclusive culture. The new policy allows team members to take off two days a year, in addition to company holidays and PTO, that hold personal significance to them, in recognition and celebration of the diversity of our team.

February 2021
February 11, 2021

Rocket Mortgage Expands Partnership With HomeFree-USA

We expanded our partnership with HomeFree-USA, which will continue financial education and career preparation through their flagship education initiative, The Center for Financial Advancement® (CFA), at six historically Black colleges and universities (HBCUs). We also committed, in addition to ongoing efforts to increase the hiring of Detroit residents, to hire 10% of our future interns from HBCUs through this program.

Read More