TECHNOLOGY

Through our partnership with companies that encourage, fund and design technological solutions, Rock Ventures nurtures the creative drive that’s changing today’s economy. Infrastructure takes on many forms, and the partners listed below are laying the groundwork for tomorrow’s thriving economy.

Are You A Human is a Detroit-based Internet technology startup that transforms online annoyances, like captcha and video ads, into delightful branded experiences. The company has developed PlayThru, which are short, simple, and fun interactions. These quick interactions replace traditional advertising products and drive higher brand recognition, positive brand affinity and eliminate wasted spend. PlayThru ensures that advertisers only pay to reach real humans in an enjoyable way.

Imagine what it would be like to get online, filter through all the noise and see only what you actually care about. With backstitch you can easily build your own personal view of web and automatically curate content from your favorite websites around your favorite people, interests, and topics.

Visit backstitch on a smartphone, tablet, or desktop computer and bring your own personal web with you wherever and whenever you want.


Big River helps nonprofit organizations raise more money by engaging donors through personally relevant appeals, promotions, data mining and social marketing. The cloud-based solution is easy to use, affordable and integrates with existing donor management products. The Cleveland Museum of Art has increased membership two-fold using the product.

BoostUp is a first of its kind social savings platform that helps people save for a down payment on their next car or home purchase. Consumers have the ability to receive a dollar-for-dollar match on their savings from brand partners, family, and friends. Users create a free BoostUp account, set a savings goal, and then can automate deposits to reach that goal through responsible savings. Brand partners such as Quicken Loans and Hyundai offer customers a dollar-for-dollar matching incentive (“Boost”), which rewards their savings and helps them buy their next car or home faster.

Campus Commandos is an advertising agency that helps brands market their products and services to college students on college campuses across the United States and Canada. We do this through our network of student brand ambassadors to turn college-aged consumers into lifelong customers. Clients include eBay, HP and Tommy Hilfiger.

ChoreMonster is a web and mobile platform that allows kids to enjoy doing their chores by gaining points that lead to incentive rewards. Kids gain points which they can redeem via the mobile app for real life rewards like an hour of Xbox or TV time, or even a canoe trip. Parents personalize what incentives are available to their children and how many points each incentive requires, and also give approval when a chore is completed before their child can redeem the respective points. Kids also get to collect interactive monsters for completing chores, making it a fun, collectible game.

Cribspot helps college students find and manage their off-campus housing by aggregating thousands of properties into one location.

Deck of Dice Created a mobile version of its patented dice game that allows for a variety of card and casino style games like rummy, poker, and craps.

Detroit Labs is a Detroit-based technology launch pad, specializing in the creation of iPhone, iPad, Android and Web applications. Born out of entrepreneurial spirit, and forged in the heart of Detroit, they are part of the technology boom driving the city's rebirth. Since its launch in the Spring of 2011, the company has completed projects for several large companies, including General Motors, Quicken Loans, and Caesars Entertainment. Detroit Labs is currently working on various augmented reality technologies, providing a new level of virtual realism to mobile devices. It also recently released its first iPad game - titled Finger Treadmill - which is currently available in the App Store. Detroit Labs is located in The M@dison Block which is quickly becoming one of the hottest high-tech entrepreneurial corridors in the nation. To learn more about Detroit Labs

eCollect provides the most cost-effective and efficient payment intelligence, recovery, and automation solutions.


Grand Circus is a technology training institute located in the heart of downtown Detroit. It delivers training that produces world-class technologists. Grand Circus offers courses in web and mobile development, digital marketing, design and entrepreneurship. Grand Circus pinpoints the most acute technological skill gaps and delivers outcomes that matter. It provides an inspiring and collaborative work environment for a hand-selected group of the region's most exciting companies and facilitates events where startups, established companies, students, investors, and like-minded individuals can meet to share passion, exchange ideas, enjoy a beverage, and perhaps exchange a business card or two.




LevelEleven is a performance optimization platform, primarily used by VP’s of Sales and Marketing to motivate the behaviors that will drive your business. We help to identify the key behaviors or initiative you want your team focused on and then create real-time visibility, leaderboards and collaboration around those behaviors and initiatives. It’s like flipping on a full-blown marketing campaign within the walls of your own company.

The Madison Block is the heart of Detroit’s thriving tech scene, anchored by the M@dison Building. In just three years, the area has grown from one building with a handful of startups downtown to a full city block including six buildings occupied by more than 100 companies and nearly 500 tech workers. The district is recognized as one of seven cities in the Google for Entrepreneurs national Tech Hub Network.

Marxent Labs' Mobile Augmented Reality is a pioneer in integrated retail and loyalty mobile applications development. We build leading-edge mobile and e-commerce applications for retailers and brands, specializing in image and audio recognition, content management, live events, gaming and augmented reality. VisualCommerce™ from Marxent Labs leverages mobile image recognition to make print catalogs shoppable on mobile devices.



Quikly is a fresh innovation on the popular flash sale model seen today. By incorporating variable pricing and timely releases, Quikly has created a much more effective means of building a viral frenzy around branded products and services. Utilizing a stair-step price model (escalating pricing as more users claim), Quikly plays on the underlying concept of ‘the quicker someone acts, the bigger the deal.’ To add fuel to the fire, the platform is seamlessly social, meaning each time a user claims an offer, it’s shared over Facebook, allowing deeper brand engagement.


Rockbot provides social music for restaurants, bars and other venues by offering highly customized streaming and a social jukebox app experience for customers. Rockbot music is fully licensed for commercial use with a library of more than eight million songs. Rockbot was named Best Music Tech Company at South by Southwest 2011 and is currently expanding its services to venues across the country.




TeamInn is a mobile app to streamline the process of managing and booking hotel reservations for large groups like travel sports teams

UpTo Life goes beyond meetings and appointments, your calendar should too. UpTo is redefining the calendar, offering an all-encompassing view of what's coming up based on your own schedule, likes, and interests. UpTo offers businesses and organizations a modern calendar that transforms static lists of events into beautiful, social and engaging calendar experiences. Visit upto.com for more information.

Virteom builds websites and mobile applications with a focus on post site launch growth. They achieve this with their Rhythmic Marketing Software, a marketing platform containing a wide range of marketing tools for small businesses.



WSC Sports Technologies helps media-right owners to maximize the use of their video assets and better derive revenue from their content. The company’s automatic video generation engine is an infrastructure that enables the usage of the content for many implementations in three main verticals: fan engagement, editorial solutions and automation of production and social distribution workflow. W.S.C. is essentially an internal YouTube for licensed content.