Fathead, LLC, Announces Plans to Move Headquarters to Downtown Detroit This Summer

Livonia, Mich. – March 11, 2010 – During a speech at the Detroit Economic Club this afternoon, Dan Gilbert, Founder and Chairman of Quicken Loans, revealed plans to move a second company to downtown Detroit.

Fathead, the leading brand in sports and entertainment graphic wall products, will join Quicken Loans when the company moves its national headquarters to Detroit’s Compuware Building this summer. Fathead products include their signature life-size, high-definition wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos, as well as Fathead Jr., Fathead Customs, Fathead Tradeables and Fathead Skins.

Fathead carries thousands of sports, entertainment and decorative graphic products and maintains more than 250 licensing agreements with leading consumer brands across many industries and professional sports leagues.

Quicken Loans announced in July 2009 that it would move its headquarters and approximately 1,700 team members to Detroit by mid-2010.

Patrick McInnis, CEO of Fathead, said the company’s 60 team members are ecstatic about relocating to Detroit. “We are very pleased to be another company that is making Detroit its home,” he said. “Fathead is a young, edgy company whose team members are looking for a fun, vibrant urban environment. We’re excited to be part of making that environment happen.”

Gilbert led an investment group that purchased Fathead in 2006. The company has had year-over-year revenue growth while expanding its product line to youth-oriented, home décor and custom products.

About Fathead

Fathead is the leading brand in sports and entertainment graphic products. Fathead products give fans the opportunity to bring their favorite passion or inspiration to life. Fathead products include Fathead Customs, Fathead Tradeables, Fathead Skins, and Fathead’s flagship “Real Big:” the officially licensed life-size, hi-def wall graphics of professional athletes, animated heroes, entertainment characters, team helmets and logos. Fathead maintains license agreements with leading consumer brands across many industries and professional sports leagues. For more information, visit www.fathead.com.

About Quicken Loans

Quicken Loans is the nation’s largest online retail mortgage lender and the fifth largest retail mortgage lender in the United States, closing more than $25 billion across all 50 states in retail home loan volume in 2009. The company, with 3,000-plus team members, closes loans from five Web Centers located in Michigan, Ohio and Arizona, and from its San Diego-based One Reverse Mortgage unit. The QuickenLoans.com Web site has been named “Best of the Web” by Forbes and Money magazine. Quicken Loans has been named to Fortune Magazine’s “100 Best Companies to Work For” list for the past seven years, ranking as high as No. 2. The company also has been named one of Computerworld Magazine’s “100 Best Places to Work in Technology” for the past five years, ranking No. 1 in 2005, 2006 and 2007. For more information, visit www.QuickenLoans.com.