BoostUp Launches New Product That Connects Real Estate Professionals with Future Home Buyers

-Detroit-based technology company generates business for real estate agents and accelerates down payment savings for home buyers-

July 23, 2015 (DETROIT) – BoostUp, a Detroit-based down payment savings company, is offering a first of its kind platform at that allows real estate professionals across the country the ability to connect with active home buyers and ease the process of saving for a down payment.

Brokers and real estate agents that partner with BoostUp get a free, customized landing page that enables them to engage and stand-out to home buyers early in the purchasing process. The unique product gives brokers and agents a leg up on the competition by offering a dollar-for-dollar savings ‘Boost’ to consumers as a reward for doing business with them. Through the product, homebuyers can rely on Boosts, gifts from friends and family, and savings for a down payment, rather than just their personal savings.

“One of the biggest barriers people face while purchasing their first home is saving to make the down payment,” said John Morgan CEO of BoostUp. “This platform is a win-win for both home buyers and realtors. Home buyers are connected with real estate professionals that guide them to save towards their down payment goal, while realtors are connected with new leads allowing them to sell more homes.”

Launched in 2013, BoostUp enables consumers to save up and get monetary “Boosts” toward their next car or home purchase. Users can save their own money toward their goal, receive contributions from family and friends, and be rewarded with savings boosts from brands that want their business. The realtor platform is the next step in simplifying the home buying process by seamlessly connecting realtors and potential home buyers.

“Buying a home is the American dream for many,” said Morgan. “BoostUp is thrilled to provide the tools to make this dream a reality for first-time home buyers.”

Brokers and real estate agents using BoostUp have the ability to connect with high conversion leads that are early in the purchasing process and the Boost program guides them to close on the home of their dreams. Realtors also have no risk of losing the money committed to home buyers and only have to pay for their Boost after the closing of the home.

“Being able to offer a savings Boost to help future buyers with their down payment is a great tool that I can provide, especially to first time buyers” said Jennifer Schrems, REALTOR® with Real Estate One in Royal Oak, Michigan. “I love helping people buy their first home and with BoostUp I can help even more people afford this big purchase.”

This year, BoostUp has made significant gains in the real estate space by being the only company selected to participate in three prestigious programs – The National Association of Realtor’s REach Tech accelerator, Realogy’s FWD Innovation Summit and Inman’s “New Kids on the Block.” BoostUp will feature their new product at Inman Connect’s Startup Alley in Booth S29 from Tuesday, August 4 to Friday, August 7.

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About BoostUp

BoostUp is a first-of-its-kind down payment savings platform that helps people save for their next car or home purchase. Consumers have the ability to receive a dollar-for-dollar match on their savings from brand partners, family, and friends. Users create a free BoostUp account, set a savings goal, and then can automate deposits to reach that goal through responsible savings. Brand partners such as Quicken Loans and Hyundai offer customers a dollar-for-dollar matching incentive (“Boost”), which rewards their savings and helps them buy their next car or home faster. For more information visit