GSTV to move more than 80 team members to Bedrock-owned 1201 Woodward Avenue
April 7, 2015 [DETROIT] – Gas Station TV (GSTV), a Rockbridge Growth Equity company, today announced it will relocate its headquarters from Birmingham, Michigan to 1201 Woodward Avenue, the former Kresge building, in the heart of downtown Detroit. GSTV will move its entire operation, including more than 80 team members, and occupy three floors totaling approximately 15,000 square feet in the historic building owned and managed by Bedrock Real Estate Services. Construction is currently underway on the new state-of-the-art offices and the move is expected to be completed by June 2015.
“Downtown Detroit has become a leading destination for innovative technology businesses. We are thrilled to fuel our network’s continued rapid growth out of this emerging community,” said David Leider, CEO of GSTV. “Our all-new modern workspace in this thriving environment is exciting for our current team and will allow us to attract even more top talent.”
Founded in 2006, GSTV is America’s No. 1 video network at the pump with over 52 million monthly viewers who watch the programming while fueling up their vehicles. The network provides exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather at fuel retailers across the country. In less than a decade, the at-the-pump broadcast has grown from a five-station pilot to 3,000 stations in 45 states. GSTV projects continued rapid growth in the number of gas stations carrying its programming and in its advertiser base which includes numerous Fortune 500 companies in the automotive, retail, consumer packaged goods and personal finance industries.
“GSTV is one of those simple, brilliant ideas that works,” said Dan Mullen, Vice President of Leasing and Development, Bedrock Real Estate Services. “We are excited to welcome the GSTV team to downtown Detroit. They will fit perfectly on Woodward Avenue among the numerous other growing technology companies and entrepreneurial startups along the city’s high-tech corridor. Soon, this corridor will also be even further connected with both a high-speed fiber network and a state-of-the-art light rail line. Needless to say, Woodward Avenue is where the energy, action and future is brightest.”
Kraemer Design Group is the architecture firm working to transform GSTV’s new headquarters on the corner of Woodward Avenue and State Street, which will feature a demonstration area with various gas dispensers and video monitors. Reclaimed wood will be used in the design to build a canopy, creating the feel of an actual gas station.
The 9-story mid-rise building dates back to 1891 and is the former home of Kresge department store. GSTV’s offices will be located along the future route of the M-1 Rail, a 6.6 mile round trip circulating streetcar project along Woodward Avenue, slated for completion in 2016. The building is also within walking distance of Campus Martius Park and a variety of retail shops and restaurants including Wright & Company, 7 Greens, Freshii, Punch Bowl Social, Citizen Yoga, Texas de Brazil, Hard Rock Cafe, John Varvatos Detroit, Moosejaw, Nojo Kicks and many more.
Gas Station TV (GSTV), a Rockbridge Growth Equity company, is America’s No. 1 video network at the pump, delivering an industry-leading experience to more than 52 million monthly viewers nationwide. Exclusive content from ESPN, CNN’s Headline News and Buzz Today, Bloomberg TV and AccuWeather engages consumers and drives them to action on behalf of advertisers and gas retailers. For more information, please visit GSTV.com or engage with us on Twitter @GasStationTV, www.Facebook.com/GasStationTV, or www.linkedin.com/company/gas-station-tv.
About Bedrock Real Estate Service
Detroit-based Bedrock Real Estate Services is a full-service real estate firm specializing in acquiring, leasing, financing, developing and managing commercial and residential space. Since its founding in 2011, Bedrock has located more than 120 tenants in Detroit’s technology and Central Business District in both office and retail spaces. In addition, Bedrock and its affiliates have invested more than $1.7 billion in over 70 properties in downtown Detroit totaling more than 11 million square feet. For more information, please visit www.bedrockmgt.com or engage with us on Twitter @BedrockRES and Facebook.com/BedrockRES.
Editors Note: The Detroit engagement timeline and tenant list are available here
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